Who the hell is Luke Ward?

They say that behind every advertising creative is a secret storyteller, screenwriter or comedian. I say, why keep those sides of yourself a secret? I believe that the idea of advertising AT a consumer (simply broadcasting your message at them) works far less effectively than advertising WITH a consumer (developing content they want to engage with), and the way I do this is by combining my advertising knowledge with my comedic talent and my storytelling style in every project I work on (especially yours).