As a creative director and copywriter, I’ve created, developed and managed numerous campaigns for a variety of brands. Below you’ll find a few of the campaigns that I’ve had the pleasure of being a part of.
The Toyota Mobility Foundation
Man of Steel & Twizzlers
Reeses Content Hub
Volvo AR Driving Game
Icebreakers Duo – Facebook App
Man of Steel & TwizzlersWith the release of WB’s “Man of Steel” my team and I had the opportunity to ride the coattails (or capetails?) of the heavily-marketed summer blockbuster to promote Twizzlers (with a limited budget). Our primary goal was to encourage brand engagement, with the ultimate goal of leading to sales. Since the film was an origin story, our solution was to create a Facebook tab that allowed fans to create their own superhero origin story, which was heavily branded in Twizzlers. And because our budget was limited, we created an experience that gave fans a tangible element (a photo) that they could easily share with friends to increase viewership without increasing media spend.
Reeses Content HubReese’s presented us with an interesting challenge: Highlight the partnership between Reese’s Peanut Butter Cups with the NCAA and due to a limited budget for media spend, use the 1mm+ Reese’s Facebook fans as the primary audience. We decided to create content that would engage not just the diehard sports fan, but the fair-weather fan as well, and give both groups a reason to incorporate Reese’s as part of their game day celebration. See more letsgoreeses.com.
Volvo AR Driving GameGoogle approached Volvo with an interesting request: Create a banner ad that incorporates Augmented Reality in some way and we’ll put it on the homepage of YouTube. At the time, Volvo’s flagship car was known for its performance so we created an AR game that allowed fans to take the Volvo S60 for a spin, no matter where they were. The game yielded a 9.6%% interaction rate (which is really, really good).
Icebreakers Duo – Facebook AppHershey’s gave us the opportunity to be a part of their launch of IceBreakers Duos–a candy that combines fruit and mint. They had two requests: Try to incorporate social media to help grow their newly created IceBreakers Facebook page and create something fun. With that in mind, we created the Duo it Better Facebook tab to give fans a quick and easy reason to engage with the brand and learn more about the new IceBreakers Duos. See more: facebook.com/IceBreakers