Reese’s presented us with an interesting challenge: Highlight the partnership between Reese’s Peanut Butter Cups with the NCAA and due to a limited budget for media spend, use the 1mm+ Reese’s Facebook fans as the primary audience. We decided to create content that would engage not just the diehard sports fan, but the fair-weather fan as well, and give both groups a reason to incorporate Reese’s as part of their game day celebration. See more: letsgoreeses.com
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