Google approached Volvo with an interesting request: Create a banner ad that incorporates Augmented Reality in some way and we’ll put it on the homepage of YouTube. At the time, Volvo’s flagship car was known for its performance so we created an AR game that allowed fans to take the Volvo S60 for a spin, no matter where they were. The game yielded a 9.6% interaction rate (which is really, really good).
Rollover an image to learn more.
